Universal’s traditional windows for electronic sell through (EST) and video on demand (VOD) remain unchanged. In the coming weeks, the two companies will begin discussions surrounding international distribution agreements in the countries in Europe and the Middle East served by AMC. From the joint press release: “The agreement includes at least three weekends (17-days) of theatrical exclusivity for all Universal Pictures and Focus Features theatrical releases, at which time the studio will have the option to make its titles available across premium video on demand (PVOD) platforms, including through AMC Theatres On Demand. The two companies have announced a multi-year deal, which we heard about at CNN, that will still give AMC an exclusive window to debut new movies, but for a much shorter time. But now, before theaters have even reopened in the U.S., a compromise has been reached. If their films were also going to debut on VOD, they weren’t welcome at AMC at all. They put out a very angry statement about how Universal was unilaterally destroying their partnership. And that made AMC executives lose their minds.
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